The benefits of video extend beyond simply having an additional platform to share your organization’s mission. Video has the power to inspire your donors into action and increase the reach of your message so you can take your mission further than ever before. Here are ways video can be used to help your nonprofit reach 3 common marketing goals.Read More
Video marketing only works for certain types of businesses, right? The kind of businesses that have funny or heartfelt stories to share on Facebook, or the ones that have young CEOs who are savvy on social media, or the businesses who have fun products to sell… that’s who video marketing is for, right?
Not quite right.Read More
Did you make New Year’s resolutions for your business? Be more active on social media. Take more webinars. Engage with your customers more. Boost your sales. Increase your marketing efforts.
As we settle into 2019, there are a few marketing tips you should be sure to include in your marketing efforts this year - and, remember, it’s not too late to make a New Year’s resolution for your business!Read More
Between the holiday sales, office parties, year-end appeals for donations, and all of your normal day-to-day tasks at work, who has time to remember to post to social media?
No worries, here at Yellow Wood Media Solutions, we already thought of it for you. Here are 5 pre-made and lightly customizable videos that you can purchase to post to your organization’s social media account.Read More
Millions and millions of dollars are spent each year on Giving Tuesday and Small Business Saturday. Using video in your marketing efforts at this time can help your organization increase its reach and take advantage of the buzz during these social media driven events!Read More
Video marketing doesn’t have to break the bank.
*insert audible gasps from readers across the globe*Read More
This Mythbusters-themed blog post explores data from Pew Research Center refuting the myth that social media and video marketing only speak to younger audiences.Read More
Finding ways to recycle content is a key aspect of a good marketing plan, and that goes for recycling video content too! So, here are 5 ways to recycle your video content.Read More
Research continues to show video is a necessary tool for marketers, but how does it fit in with your organization’s marketing goals? Here are 30+ examples of how videos fit in with 10 of the most common marketing goals.Read More
You’ve made the decision to create a video story for your organization… but where do you start? Here are 5 tips to help you develop a great storyline for your next marketing video!Read More
A majority of interpersonal communication is nonverbal. Being in tune with your tone of voice and body language is important in every situation, and when you're recording a marketing video that's especially true! So, here are a few tips to keep in mind when you're recording your next marketing video.Read More
Any time you start a new project, it can seem a little overwhelming at first. There's that initial question of "Where do I even begin?" Of course, every company is different; however, there are a few things you can do to help smooth the process of introducing video into your marketing strategy.Read More
With video taking over the internet, it should come as no surprise that people are using video as a tool to impact their decisions - what products to purchase, what organizations to donate to, which stores to visit when they go on vacation. In fact, studies have found that 74% of millennials use video to help them make purchasing decisions. To back that up, Yellow Wood Media Solutions did its own poll and found that 72% of people across all age groups state that they have used video to help them decide which product to purchase or which charity to donate to.Read More
People connect with people. More specifically, people connect with people like them or people that they want to be like. So, when your clients or potential clients see someone – someone who has the same background, same needs, or same struggles – tell their story about using your product or service and hear them now recommend it, it creates a powerful message! Learn more about why video testimonials, rather than simply written testimonials, add an extra layer of trust in this blog post!Read More
There are 3 things that are, arguably, more important to the overall success of your videos to consider than the others – how to make your video content compelling, creative, and concise. Here are statistics about why these 3 Cs – above all other considerations – are the most important aspects of successful video marketing and tips on how you can be sure to incorporate them into your next video marketing project.Read More
Here are 5 top reasons – other than “everyone else is doing it” - you should seriously consider adding video to your marketing strategy if you haven’t already.Read More