Are you planning on participating in Giving Tuesday and Small Business Saturday? If not, why not? Each year, these social media driven events have continued to grow.
About now, you should be wondering how you can boost your business’s reach on Giving Tuesday and Small Business Saturday so you can take advantage of all of the buzz surrounding these days. Here are 3 easy tips to answer that question:
Start amping up your social media presence prior to Giving Tuesday and Small Business Saturday, as well as on Giving Tuesday and Small Business Saturday
In any relevant social media posts, use the hashtag #GivingTuesday and #ShopSmallWithUs
Use video to educate your audience about your organization and inspire them to support you
Video has been proven time and time again to increase audience engagement, improve sales, and boost post reach. For example, 76% of people would share a video on social media if they found it interesting. Additionally, people who watch a video are 85% more likely to purchase the product.
Whether this is your first year participating in Giving Tuesday and Small Business Saturday or your 5th year, adding video to your marketing efforts can drastically increase your visibility across social media during these days. And remember: Yellow Wood Media Solutions is here to help you create a customized video that matches your goals. So, if you want a video to release on Giving Tuesday or Small Business Saturday, but you can’t reason paying for a video that focuses on just one day. we’ll create a video that can be used more broadly. However, if you want to create a specialized video specifically for Giving Tuesday or Small Business Saturday we can do that too and be as creative as you’d like.
To get started on your custom video project, contact Yellow Wood Media Solutions today!