Did you know that every single day YouTube users watch about a billion hours of video?
People watch around a billion hours of video that their friends, families, complete strangers, celebrities, and companies just like yours are putting on YouTube every single day. Now, the reason “because everyone else is doing it” may be enough of a reason in your 14-year-old’s mind for her to get a bellybutton ring, but it isn’t usually enough for most companies to jump on the bandwagon of anything – especially something such as video marketing, which involves a financial investment and time commitment.
So, here are 5 top reasons – other than “everyone else is doing it” - you should seriously consider adding video to your marketing strategy if you haven’t already.
When you embed video on your website, chances are that you would be using a YouTube link. With YouTube owned by Google, websites that have video experience the perks of that partnership. Additionally, websites featuring video can experience about a 157% increase in organic traffic from search engines because video is GREAT for SEO.
Time and time again, video has been proven to outperform all other forms of digital communication. It builds trust and credibility while also creating an emotional connection for those viewing it.
Trust is the foundation of any relationship, right? People won’t invest in your products if they think they may be of poor quality. People won’t donate to your cause if they aren’t 100% sure you aren’t sketchy. One of the best ways to build that trust is to be in front of the people you want to engage and let them make that face-to-face connection.
People will also trust you more if you position yourself as an expert. Being known as the industry expert is imperative if you want to be the “go-to man” anytime someone needs information or a certain product. A great way to position yourself as an expert is to release “how to” videos or “tips & tricks” videos.
Nearly every website has some type of e-mail sign-up now. While e-mail is a convenient and efficient way to get in front of your people, unfortunately many e-mails are going unread. As people receive more and more e-mails, they are becoming more and more selective about which ones they decide to open.
This is why you need a subject line that will increase the chances of your e-mail being opened. Adding video to your e-mails is a relatively easy way to make that happen.
While you’re thankful for the clients and/or donors you have, you’re probably brainstorming ways to engage news ones as well. Where’s the best place to look for these new people? With the people you already have, of course!
Releasing videos that are creative, compelling, and concise is a great way to not only engage the people who are already seeing your content, but improve the chances of getting in front of new people too!
Let’s face it. Eventually, it all comes down to your bottom line. If you’re going to invest in video marketing, chances are that you want to see some return on that investment. Fortunately, video provides awesome ROI!