When you were in middle school, your parents probably warned you about peer pressure and warned you against succumbing to it; but, now – weird as it may sound – peer pressure can actually be helpful to your organization.
People connect with people. More specifically, people connect with people like them or people that they want to be like. So, when your clients or potential clients see someone – someone who has the same background, same needs, or same struggles – tell their story about using your product or service and hear them now recommend it, it creates a powerful message!
Testimonial videos give you the opportunity to not only tell your audience that you can do what you say you do, but to prove it and show real people you have helped, who are saying, in their own words, how you helped them.
Unfortunately, we live in a world today where people are skeptical. When we read a testimonial online or see a quote from someone on a website, it’s not uncommon to think, “Did they really say that? Or did someone else write that?” If you have never done that, you are an amazing person and I want to be more like you and see the world through your eyes! If you have though that, you know, at that point, you just wish you could somehow KNOW the person actually said what the company is claiming the person said, right?
Video testimonials give companies the opportunity to jump one step ahead of their customers and send the message that, “What this person has to say is so amazing that, if we just wrote it, you may not believe us! Here’s the proof that they actually said it!” At the same time, you’re adding an extra layer of human interaction that will create a level of trust and emotional connection to your organization.
Testimonial videos can be used for a variety of purposes! Here are 3 quick ideas:
- Looking for new employees? Ask an current employee to do a testimonial video about working at your organization and post it on social media!
- Trying to promote a new product? Ask a customer to do a testimonial video about the product and send the video to your e-mail list!
- Looking for donations? Ask a client to do a testimonial about how your organization helped them then e-mail it to your current donors and post it on social media!