So, you think video marketing only works for certain types of businesses, right? The kind of businesses that have funny or heartfelt stories to share on Facebook, or the ones that have young CEOs who are savvy on social media, or the businesses who have fun products to sell… that’s who video marketing is for, right?
Not quite right. Video marketing is for those businesses, but it’s also for the small mom & pop restaurant down the street. It’s for the start-up business downtown. It’s for the factory in your town. Video marketing works for businesses of all shapes and sizes. Here’s why:
YOUTUBE IS THE 2ND LARGEST SEARCH ENGINE
If you want to learn how to fix the headlight on your car, do you read about it or do you watch a video about it? A majority of people will watch a video about it, which is why YouTube is second only to Google. Whether you want to teach people how to fix their headlight, give them advice about the best cheese to pair with the wines from your winery, or share the story about the lives your nonprofit is changing, video is the way to do it.
YOU’RE 53X MORE LIKELY TO SHOW UP ON THE FIRST PAGE OF A GOOGLE SEARCH IF YOU HAVE VIDEO EMBEDDED ON YOUR WEBSITE
Because YouTube is owned by Google, the number one search engine, websites with video embedded in them will show up first in a Google search. So, no matter what type of business you have, if you have a website, you benefit from having video embedded in your website.
BY 2021, 82% OF ALL INTERNET TRAFFIC WILL BE FROM VIDEO
This projection from Cisco shows that the presence and impact of video on the internet is only going to grow in the coming years.
If you want to find out how video can help YOUR business grow, contact Yellow Wood Media Solutions to set up a free consultation!