VIDEO IS CONSUMERS’ #1 FAVORITE TYPE OF CONTENT TO SEE FROM BRANDS ON SOCIAL MEDIA - ANIMOTO
Video helps you engage with people who are planning a wine tasting tour and better educate them about what to expect from your winery, while encouraging them to make your winery a priority on their wine tasting tour, rather than a chance stop because they saw a sign.
So, here are 3 types of video that you can start using this season to increase your engagement with potential customers!
HOW DOES VIDEO FIT INTO YOUR ORGANIZATION’S MARKETING EFFORTS? IN THIS 6-PART IN-DEPTH SERIES, I’LL EXPLAIN HOW VIDEO CAN BE USED AS A TOOL IN THE MARKETING STRATEGY OF 6 DIFFERENT TYPES OF ORGANIZATIONS: NONPROFITS, SALONS, FAIRS & FESTIVALS, RESTAURANTS, WINERIES, AND INSURANCE AGENCIES.
SHOW OFF NEW WINES WITH A CINEMAGRAPH
As the hybrid love child of a photo and a video, cinemagraphs are a fantastic way to show off new wines! They are basically a GIF in which just one or two parts of the clip are moving, while the rest is completely still. The result is an aesthetically pleasing means of capturing your audience’s attention, such as the example to the right.
As an article in AgAde says, “We have found through our research that cinemagraph content tends to have more virility, with 71% higher organic reach than still photographs… Wine and sprits, fashion and travel brands lend themselves particularly well to the format.”
SHOW US WHAT MAKES YOUR WINERY AND WINE UNIQUE WITH A PROMO
I live about an hour south of Traverse City, Michigan, where you could throw a rock and hit 3 wineries. I’ve lived here for over 3 years and still haven’t made it to every winery in Traverse City yet. However, I’ve been to many of them and have been pleasantly surprised to discover that each one is quite different from the next - from the wines offered to the atmosphere - despite being right next door to each other.
With so much competition, it’s important for wineries to showcase what makes them unique - to set themselves apart, and video is a great way to do just that! If you want a real example of what an amazing impact video and social media marketing can have on your winery, check out this AMAZING article about how one winery went from “a bottle shot in a magazine” to a fun, vibrant, loved brand through video and social media marketing.
GIVE US A BEHIND-THE-SCENES VIEW
These types of videos help increase intimacy and loyalty with your audience, and can be done in a variety of styles! To the right are a few examples.
Want to learn more about how video can help your winery outshine the rest? Contact Yellow Wood Media Solutions today for a free consultation!